Monday, 18 May 2020

Mad Market Research


While I was living on Chingford Hall Estate and having left the care home job I became desperate for cash and followed my brother, his girlfriend and his friend Clive into market research work. This was truly desperate stuff! The big assignment at the time was gathering public opinion concerning the effectiveness of the recent AIDS ads on the telly. Fair enough, but it was who I had to ask that was the problem. Afro-Caribbean men and Asian sub-continental women. In East Ham! I’d be run out of town or killed!

“Excuse me, Mr Fella Dredd, I wonder if I could talk to you for nearly an hour on how your sexual and drug-taking habits have changed – if at all – due to the recent AIDS ads?”

"Thank you for your time, Mrs Begum. Do you still allow your dear husband rear entry or is it missionary only since the recent….”

Needless to say, I filled all the questionnaires in myself down the pub.

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